I got it in my head that I wanted to do custom medals. Not the stickers add to a medal, but the kind that you would get at a marathon. A one of a kind, almost coin like medal. That set the race back a bit. But it was worth it. The medals were beautiful.
I had set up the sponsorship form so that there was no minimum. A business could give whatever it could. From a gift card or t-shirt all the way up to $500. It must have worked as I got over 70 businesses to sponsor the race. I was worried that no one would take the top level. However Vista Metals, a local company stepped in.
Barrel of Apples Sponsor Level- $500
Business name on back of t-shirt in large print & on any ads & banners as “presented by”.
Pumpkin Patch Sponsor Level- $250
Business name on back of t-shirt & on any advertisements
Corn Stalk Sponsor Level- $100
Business name on back of t-shirt
Leaf Sponsor Level-Donation of item or gift card for raffle (under $100)
Business name on sign on race day
I googled "sponsorship forms" when I was making mine up. It helped me get ideas and a feel for the layout. One of the things that I noticed was a lot of the races had high sponsor levels in the thousands of dollars. I could not wrap my head around a company doing that for a 5k. I guess that is why most races have only a few sponsors.
I got one sponsor for every twenty that I asked. I will leave you to do the math. It was a lot of hard work. Especially getting stuff like food items picked up before the race. I ended up taking a week off of work just to do the finally planning and pick ups.
This year I started early. I have been trying to focus on new sponsors. The idea being the hopefully a lot of the old sponsors will return. Now that I know what I am doing. The race planning should be alot easy.
Did you have a business and want to sponsor the Boston Harvest 5k/10k in 2013?
Would you like to be a volunteer? (yes, you get a shirt)
Email me at email@example.com